Why Plumbing Companies Can’t Ignore Customer Reviews

Customers tend to see reviews as a strong indicator of how well your business has performed in the past. If your business has mostly positive reviews, the review reader sees that you have satisfied customers and is probably more likely to call your business. Plus, if you have a higher star rating than a competitor on a site like Yelp, the user may automatically assume you provide better service. Think about it: If you had to choose between two similar businesses and one had a 3-star rating and the other had a 4.5-star rating, which would you choose? Probably the one with the higher rating.

Key Takeaways:

And just as going above and beyond has several benefits, failing to offer a good experience can come at a cost.
Sixty percent of consumers would stop doing business with a company if they experienced unfriendly service.
Simplify the number of steps it takes someone to do business with you, whether that’s scheduling a plumbing service, getting in touch with the office or paying a bill.

“People may remember when they have a good experience when you complete a job for them, but they’ll never forget when they have a bad one. If customers aren’t happy, they’re probably not going to choose you again, and they’re going to tell people why, especially online. In fact, nearly 90% of consumers share their negative experiences.”