Category Archives for "Reputation Management"

This category covers reviews, reputation management, customer satisfaction research, and testimonials.

Word of mouth is so important for service businesses. It generates many leads.  You need to know what your customers are saying about your business and work towards building and managing an awesome online reputation. This category covers reviews, reputation management, customer satisfaction research, and testimonials.

How To More Than Double Your New Customer Flow In 2019. Pull The Online Reviews Lever.

Use reputation marketing to 3.5X your lead flow

Five Major Online Marketing Shifts Affecting Local Businesses

Are you are running a local services business? A business like pest control, carpet cleaning, air conditioning or plumbing and electrical? Then this article will help you boost your lead flow and conversions in 2019 – by up to 3.5X.

You may not have spotted it, but there have been some big online marketing changes. These can boost or kill off your lead and customer flow.

And when you get to grips with the changes, it can put you in a position to crush it when it comes to getting new customers. All at the expense of your competitors.Continue reading

What’s The Best Way To Collect Online Reviews For My Business

The best approach to getting online reviews

I’m often asked what’s the best way to collect online reviews for a home services business. That’s enterprises like plumbers, pest control, electricals or carpet cleaning.

Let’s have a look at the options and some of the pros and cons of each:

  1. The first option is to do nothing and leave it to customers to post online reviews.
  2. The second option is to email the customer with a review request.
  3. The third option is some sort of systematised way.
Continue reading

How To Respond To Negative Customer Reviews On Google

Respond to negative customer reviews on Google

It just happened, you have a bad review, and it’s not a 3 or 2 stars but a 1 star. Now you have to learn how to respond to negative customer reviews on Google.

Be calm. Nobody wants to get a negative review.

As a business owner, when you see a negative review, your first reaction might be to take the low rating and comment as a personal insult. Afterall you have worked hard to be where you are, and even though you know you can’t please everybody, a bad review can upset you.

However, taking the review personally won’t help to handle the situation. You not only have an unhappy and dissatisfied customer but one who has put their nasty experience with your business online for everyone to see.<Continue reading

4 Online Reputation Lessons You Can Benefit From Today

This is an excellent article about developing your online reputation. As a home services business – plumbers, electricians, carpet cleaning, air con and the like, knowing how your customers are feeling about your service is so useful – both for knowing you are doing business right and what your customers might say about you to others. Getting your reviews online is also important.

Why is it important? Well depending on which survey you see, somewhere between 75% and 90% of consumers read online reviews when considering a purchase. A slightly smaller number of us trust online reviews as much as we trust recommendations made by people that we know. Continue reading