Reviews not only have the power to influence consumer decisions but can strengthen a company’s credibility. Reviews have the power to gain customer trust, and they encourage people to interact with the company. Customer interaction ultimately leads to improved profits for businesses and reviews can benefit your search engine rankings.

In fact, according to a Moz study, online reviews make up 15.44% of Google ranking factors. That means the more reviews you have, the more your name will appear, helping to increase your search engine rankings. Reviews help you get noticed locally, too.

Key Takeaways:

• Having easy access to the web has radically changed the way people shop for almost everything today.
• This means that whatever your industry, having a positive online presence gives you several key advantages, which is why it’s becoming a key part of branding.
• Understanding why you need online reviews will help you optimize your customer experience to help create a positive online footprint.

“Encouraging consumers to review your company is an easy way to expand your brand’s reach.”

Read more: https://mention.com/en/blog/online-reviews/