New fresh online reviews increase your Google ranking. Fresh online reviews are an important aspect of ranking your business in the Google My Business listing three pack.

Having reviews on your website can also improve your website's SEO and ranking.

Obviously, if you have better rankings your website and your Google My Business listing is seen more often by people searching for the services provide and therefore you're more likely to get traffic and customers.

If you look at any search result, the gold stars the Google my business listing and on the Google search result page make your Google listing for your website stand out from the rest of the stars

If your website or Google my business listing is more prominent, it's true that it's going to get more clicks through from the Google listing to the website itself. The high visibility just drives more traffic.

When you have good reviews, potential customers are more likely to trust your business because online reviews are real and am biased they are written by real customers whom potential customers can relate to. They come across like personal recommendations.

When potential customers are looking for a service like you offer, they have a range of options available to them when they search. They can click on Google ads, they can click on other Google my business listings, and they can click on any of the websites including aggregators like true local one flair et cetera.

If they see a listing with good reviews and they know they can trust it then they are far more likely to click through to it or call the number on the listing. Hopefully this is yours.

In recent surveys by bright local, businesses with five-star ratings got 69% of the clicks and businesses is one and two stars<35% of the clicks businesses with no stars are rainy clicked 40% of the time.

In conversion testing,  it's proven over and over again that adding testimonials and reviews to a landing page increases conversions. The increasing conversion rate can be between 50 and 300% depending on the situation.

By having reviews and testimonials on your website you can reasonably expect to over double the conversion rate of website visitors to prospects or leads and the fact that they will actually contact your business by phone call and/or the contact form on the website.

You can also use reviews in your quotes and proposals to increase the conversion rate after you have issued these the customers. The social proof from the other customers is very strong

While you may feel that you're totally in touch with everything your customers think about your business and how they experience your business, it's unlikely you'll ever get to the bottom of the truth without some form of process of asking them how they felt about their experience in working with you.

And if you're not managing the customer experience of your business then you're essentially flying blind about how you doing with customers and what they're like say about you while you're not there in the background. So measuring customer satisfaction with the service experience, even if it doesn't translate to an online review is very important in terms of understanding and managing your business process and improving your word-of-mouth referrals over time.

It's also important for competing against others so you can be sure that your business process is the best it can be.

Many local service businesses have a problem answering the question why am I better and different from everybody else that the customer could choose when they are looking for someone to help them out to get the job done.

This usually has two major problems. First it creates a race to the bottom pricing because everybody looks the same to the customer and they end up choosing who to use to get the job done by choosing on the basis of price.

Second many local businesses say while we provide better customer service, but they don't have any facts to back that up so it's just a random assertion that the customer doesn't trust. When you've got a whole pile of online reviews from other people like the customer, then this is powerful social proof that the customer does trust and therefore you can backup your service proposition of having better local customer service than your competitors.