Online reviews are a critical factor to any business. Managing these reviews requires due diligence and the ability to understand why these reviews are vital to success. Knowing who has submitted the review and their motivation for the review will also help those using it. Your potential customer will get a better idea of what to expect when your business has more than one review, multiple types of reviews and a wide variety of opinions. The ability to review and share thoughts is an essential factor in our economy.
Key Takeaways:
- Businesses and platforms that don’t remove fake or misleading reviews may be breaking Australian law.
- It’s false and misleading to encourage friends and family to write reviews about your business without disclosing it.
- Offering incentives for positive reviews also breaches the law. Offering incentives for any reviews requires disclosure to users who see the reviews.
“Businesses and review platforms need to manage online reviews to prevent consumers from being misled.”
Read more: https://www.accc.gov.au/business/advertising-promoting-your-business/managing-online-reviews