Google My Business is an integral tool for business owners. Research shows that reviews and review responses are essential when it comes to consumer business selection. A consumer going from not knowing a business existed to choosing a company for their needs is a multi-step process. A well maintained Google My Business listing gives businesses a better chance of being a consumers choice.
Key Takeaways:
- I think a lot of people have the power to communicate with your prospect during the local buyer’s journey and optimize for this.
- Look, there are a few things that you can do to your Google My Business listing o help you rank, but you really should focus on the user experience.
“There is a lot at stake at this point he could end up picking somebody who wants to rip him off or not be able to finish the job. Bob has to get to work tomorrow!”