Consumers put more interest in crowd-sourced reviews. More than (50%)of 1200 US adults trusts crowd-sourced reviews. Only (24%) of members said that they distrust crowd-sourced thoughts. Most Americans have used review sites to choose restaurants. They use websites like Rotten Tomatoes or IMDB to research the movie. Others used review websites to explore travel accommodations, employers or workplaces, travel destinations, tech products, healthcare providers, vehicle models and video games. Consumers trust these review sites, but they also said they are beneficial for all their work. 3 in 5 people say they are valuable.
- More than half of the 1,200 US adults surveyed say they either somewhat trust (46%) or have a lot of confidence (8%) in crowd-sourced review sites such as Yelp, Trustpilot or Google Reviews.
- Americans are most likely to use review sites to research restaurants— 4 in 10 have done so.
- Some 21% of respondents say that crowd-sourced reviews websites are beneficial
“More than half of the 1,200 US adults surveyed say they either somewhat trust (46%) or have a lot of trust (8%) in crowd-sourced review sites such as Yelp, Trustpilot or Google Reviews. Only about one-quarter (24%) say they distrust these types of review sites. YouGov points out that younger US adults, in particular trust, review sites, with two-thirds saying as much.”
Read more: https://www.marketingcharts.com/cross-media-and-traditional/word-of-mouth-117475