So you're collecting all these awesome online reviews for your business. The question is what should you do with them and how should use them in your marketing?
I’m often asked what’s the best way to collect online reviews for a home services business. That’s enterprises like plumbers, pest control, electricals or carpet cleaning.
Let’s have a look at the options and some of the pros and cons of each:
If you have a new technology like a review platform in your business, you need to encourage employees to ask customers for online reviews to maximise the benefits of it.
An online platform where customers leave natural organic reviews could be very positive for those looking for a reliable company that offer your type of services.
Most of the time a new concept falls on deaf ears because this involves your employees relearning a skill. And most people get comfortable with a routine. So the question becomes, how do you integrate this technology or software where your employees accept it?Continue reading
Has your business received negative reviews? As you can imagine, this could significantly damage your hard-earned reputation.
Just one negative review can have a direct impact on your sales and prevent other people from buying your product or service. So what can you do if your online reputation is tainted?Continue reading
There’s a lot of different ways you can improve your SEO efforts, but did you know customer reviews are amongst the most powerful?
SEO is most commonly associated with marketing content. However, it actually stretches far beyond this. Customer reviews have proven to be extremely important in terms of boosting your SEO efforts.Continue reading
Trying to build up an online reputation for your local business? The good news is offline local businesses actually have it easier than online based companies. Why? Because you have the opportunity to encourage reviews of your business both on and offline.Continue reading
Customer reviews and testimonials not only prove your business is legitimate, but they’re also a powerful advertising tool. Unfortunately, most local businesses find that just a small portion of their customers leave a review.Continue reading
If you really want to improve your reputation and build up your brand online, it’s time to get creative!
Sure you could stick to the tried and tested generic methods, but that’s exactly what your competitors are doing. To become more successful, you need to stand out. In order to do this, you need to offer something different.
So just how can you stand out? Well, you can start with these 3 clever and unique methods…Continue reading
Obviously, glowing customer reviews can boost your online reputation. But there are other things you can do that go hand in hand with reviews.
If you’re a member of any social networking site, you’ll know just how popular trending topics are. They get people talking, cause heated debates and educate users on what’s currently going on in the world.Continue reading
Let’s face it, getting a negative review for your business can be devastating when you take into account just how important reviews are these days.
However, before you start freaking out, the good news is there are ways you can turn those negative reviews into a positive experience. In fact, many customers have actually changed their negative reviews into positive ones when the business handled the issue appropriately.Continue reading