Has your business received negative reviews? As you can imagine, this could significantly damage your hard-earned reputation.
Just one negative review can have a direct impact on your sales and prevent other people from buying your product or service. So what can you do if your online reputation is tainted?
Can negative reviews be deleted?
Unfortunately, negative reviews cannot be deleted and the truth is they shouldn’t be. A negative review gives you the opportunity to both identify potential problems with your business and show other customers you are willing to rectify any issues that crop up. So, if handled correctly they could even boost customer trust.
There are companies out there which claim they can remove negative reviews for you. Don’t fall for it. They can’t and if they somehow manage it, it’s illegal.
Taking advantage of online reputation management
To improve a bad reputation, it does take a lot of time and skill. That’s why many local businesses turn to online reputation management professionals.
This type of service can be extremely effective and worthwhile. However, it’s important to make sure you’re choosing a company that is reliable and effective. Never trust a company which makes promises that sound too good to be true. A reliable company will tell you it takes time to build up your reputation and will tell you exactly how they can achieve it.
The key to really rebuilding your reputation is to start responding to and taking care of the issues raised in negative reviews.
You’ll also need to look at the products and services you provide and make sure there are no issues with quality.
Provide outstanding customer service and aim to go above and beyond what is expected. This will encourage more positive reviews, which will outshine the negative.
Want to know more about how reputation management can help your business? Contact us today.