Reviews are an incredible tool for attracting new customers – not only because they usually have a positive psychological effect, but because they can help businesses rank higher in local searches.

Key Takeaways:

• Every year, the Local Consumer Review Survey explores the ways in which local business customers use online reviews to choose, trust, and understand businesses offering services in their area.
• Since its inception in 2010, the report has aimed to help local businesses, consumers, and marketers understand the impact customer reviews can have on consumers, and see which trends change each year
• Of course, 2020 was a year like no other, and it would be amiss to start this annual comparison without an acknowledgment that nothing was normal this year. On top of the usual statistics exploring

“Of course, 2020 was a year like no other, and it would be amiss to start this annual comparison without an acknowledgment that nothing was normal this year”

Read more: https://www.brightlocal.com/research/local-consumer-review-survey/