Have you ever wondered why customers happy with a service or product still won’t write a review? Some people don’t want to reveal that they are a customer of a certain product. It could also be that the customer was happy but not overly impressed with your business to be inspired to write a review. People like to be wowed so if your business didn’t wow them then they will most likely not write a review.
- Not all business have goods or services that customers feel comfortable talking about publicly.
- Some business just don’t make enough of an impression to generate social chatter.
- If a business has a certain social reputation, customers with views that differ from those already stated by others can be reluctant to disagree.
“Often there is a weak social link between the business and the customer.”