SEO is local search optimisation is the process of getting your website more visible on Google for search terms your customers are likely to use to find a business like yours. Online reviews are a key part of local SEO.
It’s a great tactic for any local business who wants to take a longer term approach to boosting their website traffic, leads and sales. Some of the example business are who are all running local SEO are salon , restaurants, electricians, pest controllers and plumbers. There are many local SEO factors discussed in this article.
Key Takeaways:
- The key benefits are higher ranking in local search results
- Less need to spend constantly on advertising
- You attract more local customers and increase revenue
“Local SEO presents a tremendous opportunity to achieve the same results as advertising without the advertising budget”