The article discusses four different trends when it comes to reviewing local services and/or facilities. These trends are specific to the year 2021. The author of the article introduces the trend and then provides a thorough explanation about it. One trend mentioned in the article is the way in which people/local consumers tend to leave more one star or five star reviews and significantly less 2,3, or 4 star reviews. This suggests people go for extremes when reviewing locals. Graphs and charts are used throughout the article to communicate and help explain the 4 trends.
- Businesses should be sincere and embrace a negative review the way they would embrace a positive one.
- businesses reviews nowadays are not genuine as a bigger percentage has a self interest attached to it as it may be from current or former employees.
- In order to salvage businesses during the pandemic, reviews were not encouraged as most premises could not offer services to their capacity due to restrictions
“In BrightLocal’s 2020 edition of their annual survey to over 1,000 users in the US, 79% of consumers say they trust online reviews as much as personal recommendations from friends or family. However, if we look at the overall trend, we can see that 10% fewer respondents trust online reviews compared to 2014.”