What clients value most. Hint, it’s not low price

The article was about what consumers find the most appealing in a business. The answer was surprisingly not price of product. The number one answer was communication. Communication is important to a consumer because people want to be heard. Communication can come in many forms, call, text, or emails. Being heard is vital to know that you are getting the best customer service experience. Second important is attitude. A positive attitude is more appealing to consumers than a negative attitude. Lastly, is the cost of a product.

Key Takeaways:

And for the 22% of clients who mention price, most of the time the root cause is, you guessed it, poor communication from the agency.
A client is unlikely to leave an agent they trust, one who’s always there for them, who appreciates them and remembers to reach out not just when a policy is up for renewal.
So next time you see the old, “Save money on some kind of insurance by ditching your agent!”—smile because you know what’s up and go back to building meaningful, long-lasting relationships with your c

“Here’s what we learned: 42% of customers said communication was the most important factor in whether they would or wouldn’t recommend their agent to family, friends or business partners.”