Local businesses should be aware of the untapped potential of the best customers. The customers can provide a goldmine of online reviews, quotes and recommendations that your business can use to create content online. You just need to manage and curate their content potential. It’s this content that will drive new customers to the business.
Businesses should engage with their best customers online to promote their reviews. Other users will see the business-customer interaction online and realise that business “gets it.” The business gets how its customers operate online.
Key Takeaways:
- The great thing about browsers that have read your positive review is that they arrive already sold on your site.
- Besides free press, reviews make you much more visible on search engines.
- Reading reviews can help you learn what search words customers are using when looking for your service, or product.
“Mine your reviews to learn exactly what kinds of customers have reviewed you, and why.”