May 29

by Vossey

Social proof is a concept used to promote products.

It is an opinion or actions to persuade someone into buying. It has made a big comeback through social media. Making this backing for a product can be difficult it will need a word of mouth buzz, before and after photos, testimonies, and a lot of positive reviews.

It can be used to build the brand of your company. With social media being a huge part of today’s society, marketers can use concepts like influencers, reviews and viral marketing to increase business.

Key Takeaways:

  • Social proof basically is just another form of getting people to do what you want them to do.
  • It can be described and found out in every aspect of today’s society.
  • Social proof should be banned but with today’s world everyone needs something to believe in and follow.

“Social proof is the reason many medications will include a tagline like “The #1 recommended medicine by physicians.”

Read more: https://blogs.oracle.com/marketingcloud/why-social-proof-matters-for-your-brand

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