Every company that wants to optimise the customer experience needs feedback to make this possible. Everybody develops an aversion towards long surveys. A conversational survey approach will improve your survey completion rates and response times.

These conversations are engaging and produce faster feedback to get on issues quickly.

Key Takeaways:

• Every company that wants to optimise the customer experience needs feedback to make this possible.
• Consumers have developed an aversion to long-form written surveys and blindness to emails asking them to take action.
• Conversational Surveys take place through existing third-party messaging channels, such as SMS or Facebook Messenger, or they can be surfaced as a popup on a web browser.

“Every company that wants to optimize the customer experience needs feedback to make this possible. But getting customers to consistently give you their thoughts on what you’re doing right and wrong can be an ongoing struggle.”

Read more: https://reputation.com/resources/blog/conversational-surveys-benefits/