The Impact of Online Reviews on Businesses

The impact of online reviews

Don’t think that online reviews posted by customers mean nothing. They actually have a major impact for many people who depend upon them to make their choices. If there are a lot of negative reviews left for your company, it may very well have a major negative impact on your customers and your profits. Now you can learn about the effect of the reviews, as well as the appropriate way to handle these reviews when they’re posted.

Key Takeaways:

  1. When customers review a certain store with positive reviews, it is more likely for customers to return in a good stance, thus allowing for better business revenues.
  2. A damaging review could cause 1/5 of customers to be scared away.
  3. There are pros and cons to having reviews; however, it is also not good to have no reviews as then people can’t evaluate how good your business truly is.

“Research has also shown that around 86% of potential customers will not purchase products or services from a business with negative reviews.”


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