No matter how amazing your services, there is bound to be an unhappy customer at one point or another, and this person is likely going to leave an online review of this experience. These reviews can be very harmful to your business, but responding is important, even when it is a negative comment. It is essential that you learn the right ways to respond to those reviews, and act upon them with a response quickly.
- Through customer reviews, it gives companies a chance to determine what they did wrong and for them to be able to do a service recovery to fix those mistakes.
- Reviews give your customers the ability talk directly to your company to determine what they want and how you business can improve.
- It is important for you to review what your business did wrong and to fix the customers problem rather than ignoring it and making it the customer’s problem.
“Responding to negative reviews brilliantly displays your business in a good light. And will influence purchase decisions of prospective customers.”