Increasingly, reviews have become a vital tool for consumers seeking information on a particular business with up to 53% of individuals making a decision regarding a business based on the star rating and the first six reviews.
In addition, Google has begun highlighting the top three reviews of a business when individuals searched for a particular entity. Thus, making recent and positive reviews essential for business growth.
As a business, you can generate positive reviews by encouraging customers to leave reviews frequently so that positive reviews remain on top and monitoring online reviews regularly for instances of bad reviews.
- The majority of consumers use online reviews of businesses before making a decision on which company to use.
- The star rating is important because it saves the consumer time in not having to read a lot of reviews.
- Encourage your satisfied customers to include their review on your website.
“It doesn’t take a lot of time for consumers to form an opinion of your business based on online reviews. More than two-thirds (68 percent) of people form an opinion after reading one to six reviews.”
Read more: https://smallbiztrends.com/2017/05/local-business-reviews.html