March 1

by Vossey

Increasingly, reviews have become a vital tool for consumers seeking information on a particular business with up to 53% of individuals making a decision regarding a business based on the star rating and the first six reviews.

In addition, Google has begun highlighting the top three reviews of a business when individuals searched for a particular entity. Thus, making recent and positive reviews essential for business growth.

As a business, you can generate positive reviews by encouraging customers to leave reviews frequently so that positive reviews remain on top and monitoring online reviews regularly for instances of bad reviews.

Key Takeaways:

  • The majority of consumers use online reviews of businesses before making a decision on which company to use.
  • The star rating is important because it saves the consumer time in not having to read a lot of reviews.
  • Encourage your satisfied customers to include their review on your website.

“It doesn’t take a lot of time for consumers to form an opinion of your business based on online reviews. More than two-thirds (68 percent) of people form an opinion after reading one to six reviews.”

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