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Commentary on Online Reviews Related Articles

We find news articles and provide a short summary, and a link to the news article

The Ultimate Blueprint for Creating A Super Persuasive Testimonial

The value of a testimonial can have a great impact on your company. As recommended in the article pictures are a great help in getting your point across to readers.

The article will help you understand the true concept of a testimony.

If you are thinking of starting your own business you should definitely use some of the suggestions in the article when it comes to testimonials, such as: adding videos to your testimony, adding length, go into details, include both negative and positive reviews to show that your company is real, and provide accountability by making the testimonials trackable. Great Read

Key Takeaways:

  • Consumer testimonials are a marketing tool that can improve a company’s business.
  • Including images with testimonials improves their feeling of honesty and effectiveness.
  • Numerical data improves the effectiveness of testimonials and non-numerical data.

“If you zig when your competitors zag, this could be your ticket to making your brand stand out.”

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How Your Customers Can Build Your Online Reputation

Build your online reputation

Customers can build your online reputation, defend it or ruin it. Upset customers that write bad reviews can create a mob mentality, where other customers jump in to add their complaints. Sometimes it can be hard to stop this train of hate, but if you have enough happy customers, they will defend you. However, you should not take to advocating for yourself, let the customers do that for you. Instead, you should reach out to the customers who had complaints, and own the problems. Tell those customers you would be happy to fix there problems.

These are the steps to build and defend your online reputation:
1. Acknowledge there is a problem and you want to fix it.
2. Make sure your business is actually running well. These will build a customer base who genuinely likes you and will come to defend you.
3. Handle complaints humbly and graciously, and you will be able to turn upset customers to your side.

Key Takeaways:

  • Building your online reputation from nothing is a tough job, even tougher is when you take over a bad one and need to turn the tides
  • They made it happen. You can’t fake great service and they did what they said they would do and their customers took notice
  • They turned the haters into fans. The kind of fans that will defend them and their reputation.

“They own problems, even when others feel it isn’t even a problem they own it. They respond, are rational, with care, with an apology and a dedication to make it right.”

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Dumb Shortcuts to Getting Online Reviews

Getting Online Reviews Dumb Short Cuts

Getting online reviews is important. If your company lacks online reviews, it may hurt your business considerably. Online reviews attract new customers to your facility and give them insight into what they can expect when they visit your company. Do you want to know how to get those reviews that you so greatly need if they are not there? There is a secret that can be used to get online reviews and that information is revealed for you right here.

Key Takeaways:

  • There’s a good chance your competitors know the name and face, because the marketer may have tried to pitch them on working together
  • Happy customers don’t want to speak up. The crooked competitors do it, and they’re making off like bandits
  • Google and Yelp don’t filter their reviews but seem to filter all your good ones. It’s not fair

“If you’re wise, you’ll realize you can’t get to perfect, but that you can always get closer and that the payoff is worth the effort. So you’ll continuously work on your strategy.”

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How to Stop Customer Complaints Before They Happen

how to stop customer complaints

Kevin Donnelly addresses one of the most important aspects of customer service, addressing complaints. Firstly, the article explains the root cause of all customer complaints, which is when the results of an action do not match the expectation of the client.

Then, the author provides insight into why expectations are frequently not matched. The solution is to keep your clients happy by managing expectations. By being clear what you can provide, your business can have a better relationship with them.

Key Takeaways:

  • Client complaints happen because of the action they took doesn’t match their expectations.
  • A way of resolving complaints is managing expectations by aligning the customer’s expectations with a likely outcome.
  • Customers aren’t trying to hurt you, they’re just looking for help.

“Remember: If someone is complaining, it means they’re looking for a solution.”

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How to Eliminate High-Effort Customer Experiences

Eliminate High-Effort Customer Experiences

Streamlining customer experiences is a necessary step in the right direction for web services. Doing so can help retain customers and keep them happy. It turns out that just going for client satisfaction may not be enough. Oftentimes it may not equate to prolonged loyalty and referrals.

Clients don’t want to talk to you overall, but when they must, make it an effortless experience. Customer Effort Score or CES measures the amount of effort exerted by the customer to access support. Surveys after support asking about the experience are the way to find this CES number. This number directly correlates to more customers and more loyal ones.

Some ways to improve your customer experience could include adding a search extension, keywording articles, and having your help content available in-app. If your clients are having trouble contacting you try redesigning your contact us page, your home page or telling someone coming from Facebook to call your phone number.

Good support is predictive of clients’ needs acting as a guide rather than letting them think too hard on a task.

Key Takeaways:

  • When a client describes themselves as satisfied on a survey that does not mean they will necessarily be a repeat customer.
  • It’s important to note that a customer may feel they were treated courteously and their problem solved, yet still find the process getting their frustrating.
  • Procedures that take too long, due to waiting times, forms, automation, rerouting, or other variables, can exhaust customer goodwill, even if the outcome is satisfactory.

“Loyalty refers to the measurable actions of happy customers: an intention to keep doing business with you, upgrading or purchasing again, and referring your business to their family and friends.”

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How to Break Up With Abusive Customers

Break with abusive customers

This is fairly easy. One, you don’t have to accept abuse from customers. You should always work with supervisors to clear it with them. They have your best interests at hear. Be clear in what you express to them and stand your ground. The customer is not always right. Don’t be afraid to tell them that. Be consistent and fair with them and they’ll go away with a better understanding of your standards.

Key Takeaways:

  • While customers deserve a degree of latitude, it’s important to monitor abusive tendencies and record them.
  • If customers repeatedly go over the line then it becomes imperative to notify leadership and share your documentation of what has been occurring.
  • When confronting the client be direct and professional and explain you no longer want them as a customer, drawing on examples from your collected data to make your point.

“Any form of racist, sexist, or harassing language. Simply put, you should never feel unsafe at your job. End of story.”

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11 Ways to Improve Net Promoter Score Surveys

Improve Net Promoter Score Surveys

The article covers ways in which users can enhance net promoter score surveys. The author discusses the importance of using these tools in gathering customer feedback for businesses and enterprises. The eleven suggestions made include creating more polite subject lines, using more personalisation as well as humanising the process in all areas possible, among other tactics. Following the recommended tips enable users to acquire greater participating and higher quality feedback in their survey efforts with customers.

Key Takeaways:

  • Ask don’t command. Ask in the subject for involvement. No one likes being told what to do.
  • Use photos of real employees. This makes things more personal.
  • Avoid extra fluff such as logos and icons. People don’t have time to wade through extra content.

“The most egregious issue with this email is that is it not mobile-friendly.”

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7 Easy Local Link Building Tactics You Should Be Using

Local Link Building

There are a lot of ways to use local link building. Local organic links are simple links that actually give you what you need. For example, if you need a dentist, if you search dentist you will actually find links to dentists. Citations are also very popular. Say in your article you are typing, you actually mention a person, business, etc, the word will actually be a link to their direct site. This is very useful.

Key Takeaways:

  • People are able to do this to compare how easily they can be found within the group. Including sources, names, and numbers.
  • As a business, it is important as to how you let others perceive you. For an example, letting people know the important information before they click on your website.
  • Local organic results mean that when people search up something, something related to that thing can be found locally near that person.

“Local organic results are the local websites listed within the organic results of a search query with local intent.”

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