In order to really encourage customer feedback, you should strive to connect directly with your customers. Use emails, live chat, and even surveys to ensure their is a direct connection with your customers and that they care about your business. If a customer feels connected to a business there is a much larger possibility that he will give advice on how to improve the service in order to make it function that much better.
- Allow customers to see where they can give their feedback makes it easier for them to want to give feedback. Put it front of them when they visit stores is a good example.
- Feedback is all about communicating with your customers and can do so through emails (surveys) on asking how their experience was and by giving them a call.
- Don’t make it too long. Don’t bore people. Clear and concise is key.
“Every business owner wants more online reviews. They help with brand trust, rankings, having an edge over the competition, etc. But the fundamental principle of stimulating feedback (both online and offline) is often overlooked on the path to a shiny star rating on Google, Yelp, and so on.”
Read more: https://whitespark.ca/blog/8-awesome-easy-ways-encourage-customer-feedback/