A “My Business” account from Google can help attract online customers better than a traditional storefront. This is due to Google highlighting key details about your small business, uncluding a phone, number, address, hours when you open and close and customer reviews. Furthermore with a My Business account from Google, when people search for your store or company, you can allow them to get directions from Google Maps or give them the ability to call your physical retail location directly. In addition, Google essentially allows you to see how many people searched for your business, and if they found it via a direct search or a more general search keyword.
- Positive reviews let you know what you’re doing well, but negative reviews can fuel future business development.
- Use messaging tools because customers no longer want to have to call.
- The Insights tab within Google My Business and reputation management software can uncover customer insights.
“From showing customers your business offering to simplifying communication and improving your services to match customer expectations, Google My Business can help you improve the whole customer experience from start to finish.”