Trying to build up an online reputation for your local business? The good news is offline local businesses actually have it easier than online based companies. Why? Because you have the opportunity to encourage reviews of your business both on and offline.
It’s something many local businesses don’t even consider, yet it’s easy to encourage your offline customers to leave reviews. How? Below you’ll find 3 ways to build your online reputation with offline reviews.
1. Host a review station
This is a creative and novel idea that will make your local customers want to leave a review. A review station could be as simple as including a computer with a review page loaded up, ready for customers to simply type their details and submit the review. You could make it more appealing by adding a sign and maybe even refreshments.
2. Hand out business cards
With every purchase, give your customers a printed business card with a clear link to a site where they can leave a review. Your staff can give the card directly to the customer and explain how to leave a review. Adding something like “We’d love to know what you thought of our service today! So if you have the time it would be great if you could leave us a short review.” Then point to the link on the card.
3. Ensure every customer leaves your store happy
How you treat your customers offline will greatly determine your online reputation. A lot of negative reviews left by unhappy customers are those who have visited a store and had an unpleasant transaction. So if you want your offline customers to leave positive reviews, you need to make sure they leave the store happy.
As you can see, it’s easy to encourage your offline customers to leave online reviews. Want more inspiration? Contact us and find out how we can help your business get the reviews it deserves.