Online reviews are very important and will either negatively or positively affect your business. Almost all potential consumers use the internet to research purchases prior to making a decision. Positive reviews will benefit your company and negative review will destroy your company. You should proactively request consumers to leave a review of your product or service when they purchase. You should seek out online reviews and thank the customer for sharing their view. If it is a negative review, respond to them in a professional manner and attempt to resolve their issues by continuing your conversation personally.
- 91% of young consumers trust reviews as much as personal recomendations
- A benefit of good reviews is that it increases your position in search engines as well as encourages new customers to shop
- Ask customers to complete online reviews and respond to those reviews to build a better relationship
“If you’re found out, it can damage your credibility and consumer trust.”