20 Online Review Stats to Know

Online reviews are very important and will either negatively or positively affect your business. Almost all potential consumers use the internet to research purchases prior to making a decision. Positive reviews will benefit your company and negative review will destroy your company. You should proactively request consumers to leave a review of your product or service when they purchase. You should seek out online reviews and thank the customer for sharing their view. If it is a negative review, respond to them in a professional manner and attempt to resolve their issues by continuing your conversation personally.

Key Takeaways:

91% of young consumers trust reviews as much as personal recomendations
A benefit of good reviews is that it increases your position in search engines as well as encourages new customers to shop
Ask customers to complete online reviews and respond to those reviews to build a better relationship

“If you’re found out, it can damage your credibility and consumer trust.”